Classic Kia - Streetsboro, OH

     The first of our new KIAs have begun to arrive.  The first truck brought us a few Sportages and three Optimas, one with Navigation!  I have to admit, I am impressed with the build quality and the high content level of these machines.  The 4 cylinder Optima gets 32 mpg!!  That’s a big car to use so little fuel.  As we start to build up our inventory, it becomes clear to me how KIA has risen so fast in the public eye.  This is an outstanding value.  It appears we have a lot more car than most of the competition, and for a whole lot less too.  Couple that value, the build quality and the 100,000 mile warranty, and it gives the buyer so much more for their hard earned dollar.

Hyundai and Kia continue to pull away from the rest of the U.S. market, on a pace for record sales this year, with nearly every other brand down sharply.

U.S. light-vehicle sales, including cars and light trucks, fell 22.7 percent in September versus the year-ago month, to 745,997, according to AutoData Corp. That was thanks in part to payback from “Cash for Clunkers.” Year-to-date sales were down 27.4 percent to 7.8 million.

The closely watched Seasonally Adjusted Annual Rate for September was about 9.2 million, falling back to pre-clunker levels, but at least the SAAR fell no further.

In contrast, Hyundai sales in September were up 27.2 percent from the year-ago month to 31,511; year to date, Hyundai’s U.S. sales were up 1.3 percent to 342,217. Kia sales gained 24.4 percent in September to 21,623; year-to-date sales were up 4.6 percent to 238,570.

Together, the two brands - both are controlled by the Hyundai Group - had a U.S. market share through September of 5.2 percent, slowly gaining on Nissan North America, with 7.3 percent.

“We are cautiously optimistic during these challenging times,” said Dave Zuchowski, vice president of sales for Hyundai Motor America.

Analysts said a favorable exchange rate between the U.S. dollar and the South Korean won is making it easier for Hyundai and Kia to pursue their strategy of providing a high level of standard equipment at a relatively low sticker price.

That raises the value back home for dollar-denominated profits. The advantage could be worth up to a couple of thousand dollars per car.

New and distinctive styling is also likely playing a big role in the brands’ recent success.