Classic Kia - Streetsboro, OH

Purists are quick to register their disapproval when you redesign a classic nameplate, but longtime Sportage owners probably won't get up in arms about the redesigned 2011 Kia Sportage. Yes, that's correct. The Kia Sportage is something of a classic. At age 16, it is the longest-running Kia nameplate sold in the United States.

Sportage owners, it turns out, are a little more forgiving than your average Porsche 911 guy, but then, they aren't paying for a rear-engine pedigree while getting nickel-and-dimed for leather trim on the dashboard. Like its predecessor, the 2011 Kia Sportage is Kia's smallest SUV, a compact crossover based on front-wheel-drive architecture that comes in comfortably under $25,000.

But this time the Sportage doesn't look the part of an unassuming crossover. It's downright fashionable in a vehicle class that usually isn't. Also, there's finally some actual "sport" in the Sportage, as the turbocharged Sportage SX will arrive in January 2011 making upward of 270 horsepower. And in addition to offering higher-end content like a navigation system with real-time traffic and a keyless ignition, the 2011 Sportage will be one of the first Kias with UVO, the brand's new Sync-inspired, Microsoft-based voice control interface.

This is about the point when you expect us to tell you that the flashy, new Kia Sportage has forgotten how to be an actual utility vehicle, but it still manages to do the unglamorous stuff, too.

176 Horsepower for Now
We've whetted your appetite for the 270-hp Kia Sportage SX, which uses the same turbocharged, direct-injected 2.0-liter engine as the 2011 Kia Optima. But when the 2011 Kia Sportage initially goes on sale in late July 2010, it will come only with a non-turbo 2.4-liter inline-4. This Theta-family engine isn't direct-injected, and it makes 176 hp at 6,000 rpm and 168 pound-feet of torque at 4,000 rpm, just as it does in the Hyundai Tucson, the platform mate to the Sportage.

It's hard to think of an inline-4 as very snappy, but this new engine's power ratings are actually pretty close to the 2.7-liter V6 (173 hp, 178 lb-ft) featured by the 2010 Kia Sportage, and the transmission choices are far better. There's a base Sportage with a six-speed manual gearbox for you three-pedal holdouts (yeah, all two of you), while the popular LX and EX models — as well as the forthcoming SX — feature a standard six-speed automatic where the old V6 models had to make do with two fewer gears.

Keep in mind that the 2011 Sportage is 170 pounds lighter than the V6-equipped 2010 version, whether you stick with front-wheel drive or opt for the simple, on-demand four-wheel-drive system. Engineers got the poundage out of the Sportage by increasing the use of lightweight materials; high-tensile steel content in the unit-body is up to 72 percent versus 57 percent previously.

The 2011 Kia Sportage has a slightly larger footprint than its predecessor. It is 3.5 inches longer at 174.8 inches overall, and it rides on a slightly longer 103.9-inch wheelbase. Track width has increased 3 inches to 63.5 inches in front and 63.6 inches in back, making room for standard 18-inch wheels on the EX and SX.

"Our Sportage EX gets a case of the jitters on freeways with ruts and expansion joints."

Overall height drops 2.3 inches to 64.4 inches overall. Undoubtedly, this has something to do with the decrease in maximum cargo capacity to 54.6 cubic feet from 66.6 cubic feet (though we suspect Kia's measuring methods may have changed, too). The cargo bay itself is actually larger at 26.1 cubic feet versus 23.6 cubic feet previously.

Driving the Impossible Sportage
Our front-drive 2011 Kia Sportage EX is full of pep as we weave through downtown Seattle traffic. Just as in the Hyundai Tucson, the Sportage's Theta 2.4-liter is tuned to make all its sweetness accessible to commuters accelerating from stoplight to stoplight. Later, as we give the Sportage full throttle to merge onto Interstate 90, said pep runs out more quickly than we'd like — again, just as in the Tucson.

The six-speed automatic is smooth and prompt with downshifts, though, so it's a bearable situation. Also, as inexpensive crossovers go, the 2011 Kia Sportage EX isn't pathetically slow. It'll hit 60 mph in the mid-9-second range and go on to a 17-second quarter-mile. And it should return good fuel mileage, with an estimated 22 city/31 highway mpg rating for our front-drive version and 21 city/28 highway mpg for the 4WD version.

When we hit a series of curves on Highway 202 near Washington's Snoqualmie Falls, our Sportage EX feels lightweight and agile. Kia's compact crossover shares its fully independent suspension with the Tucson, but has slightly stiffer stabilizer bars for a little more body control. Additionally, EX models like ours get wider 235/55R18 100H Hankook Optimo H426 all-season tires compared to the Hyundai's 225/55R18s.

However, Kia officials have let us know that the preproduction 2011 Sportage EXs we're driving aren't the correct specification. Turns out they have the upgraded dampers from the SX. So actual production Sportage EX models probably won't handle quite like our tester.

For Kia's sake, we hope the production vehicles ride a little better. The ride quality is fine on freshly poured asphalt, but our EX gets a case of the jitters on freeways with ruts and expansion joints. The accompanying road noise is tough to take, too. We'd like to see the LX model's optional 17-inch wheels become a no-cost extra for the EX, since the tires would deliver improved ride comfort.

Like the Tucson, the 2011 Sportage has electric-assist power steering, but Kia has retuned it for a slightly sportier feel. The result is generally high-effort steering. That said, there's a useful change in effort level as you steer into a corner, along with a nice sense of straight-line stability as we cruise I-90.

Inside That Sleek Body
You might be inclined to give Kia's design chief Peter Schreyer all the credit for the 2011 Sportage's sleekness, but this sheet metal came out of Kia Design America, and an Italian, Massimo Frascella, is the designer of record. The Sportage does bear a resemblance to the Kue concept — one of the first projects undertaken during Schreyer's tenure. We're told the former Audi designer insisted on the production crossover's LED daytime running lights.

Alas, the cool-kid sheet metal forces a few compromises in the cabin. We don't really expect to have a great view out the back in crossover SUVs anymore. Lacking rear-quarter windows, the 2011 Kia Sportage is no exception in this regard. Rear sonar is optional, and if you get the slick Mobis navigation system or the UVO system, you can have a camera, too. What bugs us about the Sportage, though, is that it also has fatty A-pillars, which team up with chunky side mirrors to obscure your view out the front.

Apart from that, our Sportage EX has a nicely resolved driving position with good driver-seat adjustability and a standard telescoping steering wheel (optional on the LX). There's ample room and the seat is well shaped and plenty supportive. We spend an hour riding in the backseat, and that, too, proves comfortable with adequate space for all 5 feet 10 inches of us. The double-pane panoramic sunroof lets some light into what would otherwise be a stark black cabin, but we'd likely skip it to get a little more headroom.

Yoo-Voh
We spend time using a preproduction version of UVO (shorthand for "your voice") in our 2011 Sportage EX. It's easy to get started, because the auditory menus are simple and the voice recognition technology is better than in some older Fords with Sync (evidently because separate Sync and audio head units are forced to play a game of telephone in those cars, whereas it's all one unit in the Sportage).

UVO becomes optional for all models of the 2011 Kia Sportage in December, but it controls only the audio system and phone call functions. If you have one of the rare phones with Bluetooth text-to-speech capability, you can also have incoming SMS text messages read to you and then reply using a list of customizable preprogrammed responses. Unlike with Sync, though, there's no navigation feature, and due to a planning oversight, you won't be able to get UVO with the factory nav system until the 2012 model year.

We shot another of our Oscar-winning handheld videos of Henry Bzeih, the man in charge of all things UVO at Kia, demonstrating the system's features. Skip ahead to 3:50 to see only the SMS texting demo. Note that Kia will be getting rid of all onscreen text displays before production begins; text messages will be heard, not seen, to minimize distraction and potential litigation.

Best Sportage Ever? Yeah, Easily

Pretty much any compact crossover will meet your demands for utility. In this class, most people aren't looking for much more than room for four adults and maybe a golden retriever or a mountain bike, plus an optional 4WD system for snowstorms. The 2011 Kia Sportage meets this requirement, just as its predecessor did.

The difference is that the 2011 Sportage does it in style. Its sharp exterior design sets it apart from other small SUVs (well, except for the Tucson, which is attractive in its own softer way). And though we can't yet give you our final verdict on how the 2011 Kia Sportage EX drives (because of our test vehicle's wonky suspension), it's clear that Kia has made some significant strides in drivetrain refinement and steering feel.

Indeed, of all the Sportages that have existed in the last 16 years, the 2011 Kia Sportage is the one that drives most like a classic. It's the one to own. But we'll wait for the turbo.

This week Kia has announced a partnership with Microsoft bringing a Ford SYNC like system to upcoming Kia models.  Both the Kia UVO and Ford's SYNC system are based on the Windows Embedded Auto software and share many of the same features, including wireless iPod connectivity and voice commands. The difference? Whereas you have to bark commands through numerous "menus" to get to a point where you can actually "Play Artist Korn" on the current version of the SYNC system, UVO allows drivers to use more advanced Microsoft speech technology to remove many of those menus.

Here is the Press Release:
IRVINE, Calif., Jan. 5 /PRNewswire/ — Kia Motors America (KMA) today unveiled an innovative and intelligent in-car communications and entertainment system, "UVO powered by Microsoft®," to be available in select Kia vehicles starting this summer. UVO provides consumer friendly voice- and touch-activated experiences for simple management of music files and hands-free mobile phone operation. Co-developed with Microsoft and based on Windows Embedded Auto software, UVO is an easy-to-use, hands-free solution that allows drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.
Understanding drivers want and need intuitive controls, Kia Motors and Microsoft® designed UVO to enable a new level of voice recognition through Microsoft® speech technology. UVO users will be able to access media content and connect with people through simple, quick voice commands without having to navigate through menus. By supporting complex grammar, UVO needs only short voice commands to connect drivers and passengers with their desired functions. An interactive system, UVO responds to inquiries such as "What's playing?" and provides audible answers and related functions, helping to keep drivers' eyes safely focused on the road ahead of them.
UVO also brings advancements to in-car technology through an immersive user experience. The interface features a 4.3-inch, full-color display that provides detailed information on media content, phonebook data and vehicle information, and the screen also doubles as a rear-view camera when the shifter is put in reverse. UVO is an open platform that seamlessly integrates with a wide variety of mobile phones, music players and other devices, making it easy for drivers to quickly pair devices.
"UVO powered by Microsoft® is a breakthrough for in-vehicle infotainment that helps allow drivers and passengers to safely and easily use all of their personal technologies to create personalized in-vehicle communications and entertainment experiences," says Michael Sprague, vice president, marketing, KMA. "Collaborating with Microsoft, Kia Motors is able to offer drivers an experience that will provide our cars with a clear competitive advantage."
"We are very excited with the customized approach Kia Motors is bringing to in-car infotainment," says Kevin Dallas, General Manager of Microsoft's Windows Embedded Business division. "Kia's UVO system demonstrates how the power of Windows Embedded technology can keep consumers connected to the devices, information and entertainment that matters to them most."
Based on the award-winning Windows Embedded Auto platform, UVO can be updated easily as new consumer devices continue to be introduced to the market.
UVO will debut this summer in the all-new 2011 Kia Sorento CUV and will be extended to additional Kia vehicles as part of the brand's technological evolution. Kia Sorento, Soul, Forte and Forte KOUP already come standard and at no extra cost with Bluetooth® wireless technology connectivity, iPod®/MP3/USB connectivity, and a three-month SIRIUS® satellite radio subscription.(1)
UVO will be shown for the first time at the 2010 International Consumer Electronics Show (CES) in Las Vegas, January 7-10, in both the Kia Motors and Microsoft booths and representatives from both companies will be on-hand for demonstrations.
Key Features of UVO, powered by Microsoft:
• Advanced Speech Recognition: Intelligent Microsoft® speech technology is trained to the system operator's voice, creating a personal profile and allowing for up to two different voice profiles in various languages. Support for large grammar commands and faster response time means the content is delivered when you ask for it. Kia Motors' UVO system is the first in-vehicle solution to integrate full Microsoft® speech engine technology.
• Natural Interface Advancements: A full-color, easy-to-use in-dash monitor allows occupants to quickly scroll through media and mobile device content through intuitive voice and touch-screen commands.
• Custom Media Experiences with MyMusic: UVO's "Jukebox" function features a 1GB hard drive for media storage, allowing users to rip music from CDs or an MP3 player into personal MyMusic folders and store up to 250 songs sorted by title and/or artist - all through voice commands. The system can shuffle through an MP3 player or AM/FM and SIRIUS® radio stations and instantly identify what's playing all through simple voice commands.
• Rear Backup Camera: When the vehicle is put in reverse, a built-in rear backup camera uses UVO's in-dash display to provide clearer images of the environment behind the car assisting the driver to identify certain objects that otherwise may be difficult to see.
• Ability to Continuously Update Features and Services: Based on a flexible Windows Embedded Auto platform, updates and services can be delivered in a number of ways (over-the-air, over-the-Web) for Kia to continue to provide a superior user experience after the system enters the market.
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand's continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built(2) at Kia Motors' first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the Kia lineup.

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To earn a top safety pick a vehicle must get top ratings in front, side, and rear tests. They must also be equipped with electronic stability control. While none of these things make a car any more fun to drive, they certainly make them more comforting to crash. The IIHS was kind enough to send us some Kia Soul carnage, which you can view below.

The 2011 Sorento's monocoque structure should help, as should the updated interior and improved powertrains. A 174 hp, 188 lb.-ft. 2.4L four-cylinder will be standard with a 3.5L V-6 producing 277 hp and 247 lb.-ft. optional. A third-row seat will be available, but we're guessing the Sorento's improved fuel economy will matter more to most potential buyers of SUVs in this crowded segment.

Currently, the price difference between a Kia Sportage and Sorento is less than $2000. We wouldn't be surprised to see the next Sportage move just a tad upmarket to better fill the space in the middle of the upcoming Sportage and full-size Borrego.

For more on the Sorento, please check back soon.

(source: Kia)

     The first of our new KIAs have begun to arrive.  The first truck brought us a few Sportages and three Optimas, one with Navigation!  I have to admit, I am impressed with the build quality and the high content level of these machines.  The 4 cylinder Optima gets 32 mpg!!  That’s a big car to use so little fuel.  As we start to build up our inventory, it becomes clear to me how KIA has risen so fast in the public eye.  This is an outstanding value.  It appears we have a lot more car than most of the competition, and for a whole lot less too.  Couple that value, the build quality and the 100,000 mile warranty, and it gives the buyer so much more for their hard earned dollar.

     Classes, testing, driving, more testing, classes,.... getting to know KIA.  Wow, what a line of automobiles!

Hyundai and Kia continue to pull away from the rest of the U.S. market, on a pace for record sales this year, with nearly every other brand down sharply.

U.S. light-vehicle sales, including cars and light trucks, fell 22.7 percent in September versus the year-ago month, to 745,997, according to AutoData Corp. That was thanks in part to payback from “Cash for Clunkers.” Year-to-date sales were down 27.4 percent to 7.8 million.

The closely watched Seasonally Adjusted Annual Rate for September was about 9.2 million, falling back to pre-clunker levels, but at least the SAAR fell no further.

In contrast, Hyundai sales in September were up 27.2 percent from the year-ago month to 31,511; year to date, Hyundai’s U.S. sales were up 1.3 percent to 342,217. Kia sales gained 24.4 percent in September to 21,623; year-to-date sales were up 4.6 percent to 238,570.

Together, the two brands - both are controlled by the Hyundai Group - had a U.S. market share through September of 5.2 percent, slowly gaining on Nissan North America, with 7.3 percent.

“We are cautiously optimistic during these challenging times,” said Dave Zuchowski, vice president of sales for Hyundai Motor America.

Analysts said a favorable exchange rate between the U.S. dollar and the South Korean won is making it easier for Hyundai and Kia to pursue their strategy of providing a high level of standard equipment at a relatively low sticker price.

That raises the value back home for dollar-denominated profits. The advantage could be worth up to a couple of thousand dollars per car.

New and distinctive styling is also likely playing a big role in the brands’ recent success.